Juan Pablo Valencia Arango

Juan Pablo Valencia Arango

Company: Sura Colombia

Job title: Director Financial BI & Analytics


From Concept to Reality: Customer Lifetime Value for Personal Clients in Insurance 9:50 am

• Determining at what point a pilot project is successful enough to be rolled out enterprise-wide • When does the ROI conversation become a reality? • Learning how Sura Colombia have implemented an analytics project for improved sales through marketing campaigns • Determining an appropriate range of KPIs and measures of value • Establishing ways…Read more

day: Day Two

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